by David Gittin, CTO
Unless you trip going into your prospect’s office, knock over the coffee cup on their desk, and otherwise embarrass yourself, first impressions are pretty forgettable. Geoffrey James, who writes a daily blog for Inc., recently posted some thoughts on why a second impression is more important than the rituals that go into the first. http://www.inc.com/geoffrey-james/make-a-great-second-impression.html. However, James assumes your second (and perhaps first) impression is in person. These days, that is frequently not the case. Here’s a point-by-point commentary on how NimblePitch can help you with those second impressions, based on James’ post: 1. Refer to something you read about the other person. In NimblePitch, the second impression (or second encounter) is a follow-up to an in-person first encounter or to an online request for more information about something in your NimblePitch. “Reading” someone, per James’ recommendation, can be extended into observing a point of interest expressed by the prospect or via the Insights dashboard. 2. Explain (or re-explain) why you’re there. James has a good point, but “there” can be a bit inaccurate. Many second connections or impressions in the real world don’t occur in-person or even in real time. NimblePitch is the ideal pick-up conversation because it can contain all of your most important information but none of your bad timing. Through NimblePitch’s use of overlapping and cross-connected stories, anyone can find the value of being there and why your offering/providing is of interest. 3. Have a meaningful conversation. According to the article’s bullet points on this subject, NimblePitch is a great conversationalist. Through various interconnections, links, and commentary, thought-provoking questions abound and answers can be provided. Thinking...
by David Gittin, CTO
Exciting news! NimblePitch has been named winner of the Metropolitan Business League’s 2014 Extraordinary Startup Award. We are deeply honored to receive this award and we’re looking forward to celebrating with the RVA SWAM business community at the end of the month. According to MBL, “This award recognizes a new or emerging small business that has rapidly distinguished itself. This business has quickly proven itself separate from the rest and put itself on the path to long-term viability.” Governor Terry McAuliff will be the keynote speaker at the awards dinner and reception 7-10pm, Friday, Feb. 28 in the John Marshall Hotel Ballrooms. Please join us! Ticket information is here.Be sure to catch CEO Greg Hofbauer talking about the award on WTVR-CBS 6 on the evening of the 28th. We credit a large part of our success to the support of the Richmond business community as a whole. We’ve had help all along the way from organizations like the GRCC, the Venture Forum, and the Metropolitan Business League; co-working communities such as 804RVA and Dominion Resources Innovation Center; organized programs/events such as the Lighthouse Labs Accelerator (we are an Alpha Class graduate) and RVA Startup Weekend; local business leaders who were willing to take a chance on a startup; and a multitude of other events and opportunities put on by the committed entrepreneurs in the Richmond region. Above all, without the unfailing support of friends and family we would never have made it this far. Thank you!...
